The social fitness app Strava announced on Tuesday a three-year partnership with the organisers of the Tour de France and the Tour de France Femmes avec Zwift, the Amaury Sport Organisation (ASO) to create a new content hub in the app to capture riders’ data from the events.

According to the press release, the rider data from 62 per cent of Tour de France stage wins last year were loaded to the Strava app, allowing users to see the winners’ routes, times, segment records and in some cases, heart rate and power data that produced the victory.


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