This spring, Koers, the cycling museum in Roeselare, is hosting a temporary exhibition to mark the 20th anniversary of QuickStep’s sponsorship of Belgium’s leading team. There are relics, like Frank Vandenbroucke’s bike from the 2003 Tour of Flanders. There are curiosities, like the open bottle of wine that symbolises the partnership between team manager Patrick Lefevere and his long-time patron Frans De Cock.

But above all, there are prizes. The walls are effectively papered with jerseys – rainbow, pink, yellow and green. Trophies of all shapes and sizes from races across the world sit gathering dust. The landmark victories from men like Tom Boonen, Paolo Bettini, Philippe Gilbert and Niki Terpstra are immortalised in diligently-captioned photographs.

The retrospective comes at a delicate time for QuickStep-AlphaVinyl. Although they remain resolutely in the winning business – this season alone, they have already notched 17 victories – they find themselves in the unfamiliar position of struggling to make an impact in the cobbled Classics, the very races that have always been their raison d’être.


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